They’re Now Making 1,000-Packs of Beer in Finland, So Grab Your Passport Immediately
Sheer genius.
UUTUUS! Keisarin 1000-PÄKKI vaativaan janoon! #keisari #nokianpanimo #olut #kesä #kunsatapäkkieiriitä pic.twitter.com/9JOzZB7llw
— Nokian Panimo (@NokianKeisari) April 25, 2017
Ever been hanging out with your bros and—dammit!—you run out of beer. Well, if you lived in Finland, this nightmare scenario would never have to happen again.
Apparently there’s a battle of the brews going on in Northern Europe, and the suds-swilling consumer is benefitting big time. As GrubStreet reports:
The inspiration is partly to show up a rival beer maker. The massive packs of Keisari, which is brewed by Nokian Panimo are said to be a “spontaneous joke” in response to some (now fairly weak-seeming) 100-packs of beer from Karjala there were introduced last month. That said, the availability of these packs is “not a joke,” per Finnish media, and several K-supermarket stores around the country started selling the giant “1,000-päkki” of cans this weekend.
You hear that? These massive quantities of quality beer are not a joke. You could be walking through the supermarket looking for your girlfriend’s almond milk and bump into this display.
Totta se on! Keisari 1000-PÄKKI kantovalmiina Nokian K-Supermaket Löytiksessä. Ja löytyy myös K-Supermarket Kampista #keisari #keisari1000 pic.twitter.com/IZOqwMzRHO
— Nokian Panimo (@NokianKeisari) April 28, 2017
GrubStreet says a pack will set you back about €2,150, which, at $2,347 in U.S. dollars is a bit more than two bucks a beer. Apparently it’s a good deal because, in order to pack them correctly, 1,080 cans are necessary. Nice!
https://www.instagram.com/p/BTa7WbwDmHC
Suffice it to say, we’re happy to share the planet with a people who think 1,000 packs of beer are a good idea. As they say in Finnish, “Kippis!”
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