Maxim threw the raciest party of Montreal’s biggest race weekend with a celeb-studded event that featured electric performances by Wyclef Jean and T-Pain.
The party’s guest list included actress Minka Kelly, NHL player PK Subban, tennis pro and 2022 Maxim Hot 100 beauty Eugenie Bouchard, Williams Racing F1 driver Nicholas Latifi, 2009 F1 champion Jenson Button, Super Bowl LIV champion Laurent Duvernay-Tardif, former boxing champ Jean Pascal, Riverdale star Casey Cott, celebrity choreographers Les Twins, and Upload star Robbie Amell.
The Maxim-branded event, hosted in partnership with Williams Racing, took place at the iconic Windsor Station on Saturday, June 18th. With over 2,500 guests in attendance, captivating brand activations, race simulators, circus acts, and nonstop live music, it was definitely a night to remember.
Wyclef Jean turned up the crowd with performances of his biggest hits, including “Killing Me Softly,” “Maria Maria,” and “Dance Like This,” while a subsequent set from T-Pain kept the party going into the wee hours. There was also a stellar lineup of DJ sets by Kim Lee from Bling Empire, Frank Walker, Juicy M, Donald Lauture, and Domeno.
Model Kim Bruneau hosted as guests were treated to the ultimate VIP experience. SFM Entertainment Inc. and its sponsors Corona Extra, Ferrari Trento, GameStop, and Voss transformed the 25,000-square-foot historic property into an immersive and sensory experience, fusing audio and visual elements for the first-of-its-kind party in Montreal.
Meanwhile, guests relished in an outdoor space featuring a 20,000-plus-square-foot courtyard as well as the VVIP, VIP and promoter lounges.
Celebrities, influencers, power players, athletes and Dulcedo-signed models mingled in the high-end playground and party.
Relive Maxim’s red-hot event with the party’s best video and photo highlights above.