Tame Impala & A.P.C. Launch ‘Psychedelic Minimalist’ Style Collection
A psych-rock inspired style collab between Tame Impala’s Kevin Parker and the famed French fashion brand.
Parisian fashion brand A.P.C. has launched trippy new style collaboration with Kevin Parker of psych-pop supergroup Tame Impala. The latest collab from A.P.C.—which has previously partnered with everyone from preppie outfitter Lacoste to rapper Kid Cudi—finds Tame Impala’s Kevin Parker exploring “psychedelic minimalism” in a style collection that’s “perfectly in line with the Australian’s band’s technicolor sonic world.”
“When my daughter introduced me to Tame Impala,” said A.P.C. founder Jean Touitou, “it struck me as a synthesis of everything I’ve liked since the 1960s, from Soft Machine to Pink Floyd. I immediately loved their musical singularity and their deceptively casual style.”
A.P.C. x Tame Impala explores Kevin Parker’s playful references for the capsule, “the post-hippie communes and intentional-living communities of ’70s Australia, as well as his own meditation practice,” according to A.P.C.—that result in loose, flowing silhouettes and muted, earthy, pastel tones.
Sustainably sourced to Parker’s specifications in heavyweight jersey, fleece and denim, the pieces can be worn tone-on-tone or mixed and matched. Their pastel yellow, pink and charcoal grey hues were obtained using environmentally-safe mineral dyes.
The line includes multicolored alpaca sweaters and striped cotton corduroy trousers, accentuated by accessories like logo-branded bucket hats, shades and a shoulder bag in pale pink, faded rose and charcoal gray dyed denim. The meditation theme reverberates with the Tame Impala song title “breathe deeper” screen-printed on a white cotton T-shirt. For cooler weather, the collection showcases a sweatshirt and jogging pants and dark navy blue jersey with wave-like quilting.
All pieces in the collection are unisex and available in sizes XXS to XXL. The collab drops on July 18 at A.P.C.’s webstore.
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