Inside Lenny Kravitz’s Cool New Design Collab With Dom Pérignon
The rocker helped design three new bottles and more for the famed French champagne house.
It’s no surprise perhaps that a rock star would be fond of champagne. Lenny Kravitz’s affinity for Dom Pérignon goes beyond the tour bus tipple however.
The iconic musician, record producer and design guru, who was named Creative Director of the LVMH-owned brand in late 2018, has now collaborated with the famed French prestige cuvée, whose heritage dates back to the 17th Century, on three limited edition new bottle designs as well as a candelabra and table-bar intended to enhance the consumption of what is arguably the world’s most famous wine.
The collaboration comes on the heels of a series of photographs taken by Kravitz at a Dom-fueled dinner party at his house in Los Angeles, images from which were later used in an ad campaign, featuring the likes of designer Alexander Wang, actor Harvey Keitel, former soccer star Hidetoshi Nakata and model Abbey Lee Kershaw.
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That led to the logical next step for a lover of both wine and design: creating custom labels for Dom Pérignon’s newly released Vintage 2008 cuvée and magnum and the Rosé Vintage 2006 cuvée as well as special gift boxes for them. Inspired by goldsmiths, Kravitz reimagined Dom Pérignon’s iconic shield in hammered metal, giving it a glamorous sheen and a distinct dose of rock star style.
For the even more impressive Vintage 2008 magnum Kravitz designed a presentation case that transforms into a candelabra for “setting the tone for celebrations and rituals”—especially those calling for large format bottles of bubbly. The velvet lined case has a snakeskin-inspired finish, and comes with black candles that can be set in an incision in the top of the box.
And the pièce de resistance is a black lacquered table with brushed brass trim with panels that deploy to reveal a hidden compartment holding several bottles of Dom Pérignon–the Kravitz editions, natch–as well as champagne glasses, and an ice bucket in its lighted center.
“I wanted to create something that would elevate the ritual of drinking Dom Pérignon,” Kravitz, says, “that would bring people together.” Opening the table, lighting the candelabra and above all popping the bottles should certainly achieve the desired effect.
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