A pop-up bar open for only one day ever in the North Pole is offering a lifetime supply of Arctic Blue Gin to whoever is brave enough to trek through the ice and snow for some free drinks.
The bar is called the Arctic Bar, located only by coordinates in the frozen northern bits of Finland — N90°E0° — and will literally only be open for one day on April 17th. But if you somehow make it up there, you’ll never have to buy gin again. Fair deal.
“To survive here, you need to be a little mad, and quite a lot tougher,” says Mikko Spoof, cofounder and brand director of Arctic Brand Group.
“The customers can enjoy free gin during the pop-up day and even better than that: they will get a lifetime supply of Arctic Blue Gin delivered to their front door.”
So just in case anyone is interested in trekking to the North Pole for a lifetime of free gin, that’s the deal.