Bell & Ross Gives BR-05 Watch Art Deco Steel & Gold Glow-Up

Limited to just 99 pieces worldwide.

(Bell & Ross)

Standing the test of time in the watch world means different things to different watchmakers, and some eras tend to provide a wellspring of inspiration. Take the Art Deco period, which Bell & Ross dove into for the latest iteration of the Bell & Ross BR-05.

(Bell & Ross)

Two iconic materials join forces in the new Bell & Ross BR-05 Artline Steel & Gold, one that blends the muscular lines of Bell & Ross watches with the elegance of the 1930s post-war period.

It’s a dressier contrast to watches like the Bell & Ross BR-03 Black Steel, which boasts adventure-ready specs. The newest take on the BR-05, on the other hand, features a smaller, dressier case size and plenty of eye-catching, refined design cues.

(Bell & Ross)

Distinctive vertical grooved detailing adorns gold link inserts within the rugged stainless steel bracelet, while the instantly recognizable Bell & Ross case is finished in similar fashion with gold plating.

(Bell & Ross)

Crisp indices and an almost bronze-hued dial offer a pleasing sense of contrast, not unlike Art Deco designs from nearly a century ago.

(Bell & Ross)

“Abounding in symbolism, the new BR 05 Artline Steel & Gold embraces multiple and complementary references,” the watchmaker said.

(Bell & Ross)

Within the watch, Bell & Ross outfitted this timepiece with a “precise and high-performing” Swiss self-winding movement, one that boasts an impressive 54-hour power reserve.

The dial itself clocks in at an agreeable 40mm, and is finished with a sapphire caseback revealing the 360-degree oscillating weight.

(Bell & Ross)

The statement-making timepiece blends “architectural rigor, versatile urban style, modernist industrial aesthetics and aeronautical evocations,” Bell & Ross said, calling it a clear “statement of contemporary elegance.”

It sells in similarly exclusive (and perhaps elusive) fashion, with just 99 timepieces available globally for $12,800 apiece.

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