Bell & Ross Gives BR-05 Watch Art Deco Steel & Gold Glow-Up

Limited to just 99 pieces worldwide.

Beau Hayhoe

Jun 20, 2024

Standing the test of time in the watch world means different things to different watchmakers, and some eras tend to provide a wellspring of inspiration. Take the Art Deco period, which Bell & Ross dove into for the latest iteration of the Bell & Ross BR-05.

Two iconic materials join forces in the new Bell & Ross BR-05 Artline Steel & Gold, one that blends the muscular lines of Bell & Ross watches with the elegance of the 1930s post-war period.

It’s a dressier contrast to watches like the Bell & Ross BR-03 Black Steel, which boasts adventure-ready specs. The newest take on the BR-05, on the other hand, features a smaller, dressier case size and plenty of eye-catching, refined design cues.

Distinctive vertical grooved detailing adorns gold link inserts within the rugged stainless steel bracelet, while the instantly recognizable Bell & Ross case is finished in similar fashion with gold plating.

Crisp indices and an almost bronze-hued dial offer a pleasing sense of contrast, not unlike Art Deco designs from nearly a century ago.

“Abounding in symbolism, the new BR 05 Artline Steel & Gold embraces multiple and complementary references,” the watchmaker said.

Within the watch, Bell & Ross outfitted this timepiece with a “precise and high-performing” Swiss self-winding movement, one that boasts an impressive 54-hour power reserve.

The dial itself clocks in at an agreeable 40mm, and is finished with a sapphire caseback revealing the 360-degree oscillating weight.

The statement-making timepiece blends “architectural rigor, versatile urban style, modernist industrial aesthetics and aeronautical evocations,” Bell & Ross said, calling it a clear “statement of contemporary elegance.”

It sells in similarly exclusive (and perhaps elusive) fashion, with just 99 timepieces available globally for $12,800 apiece.