Whether it’s serving up slick moves on the pitch or launching a custom Maserati car collection, David Beckham’s sensibilities and taste are nearly without question. And that sense of taste is getting a touch more flair, as the legendary soccer star is now the man at the front of Bowers & Wilkins.
The luxury British brand is squarely entrenched in the world of high-end audio, including home must-haves like the Bowers & Wilkins 700 Series and a wireless speaker inspired by the clean lines of McLaren.
But the partnership with David Beckham as the long-term face of the brand goes deeper, tracing its way back to Becks’ use of music as a way to focus before major matches during his playing days.
The Manchester United and international soccer star was at one time the highest-paid player in the world, and ranks among FIFA’s top 100 players of all-time. It follows, naturally, that he’d have high standards for audio in his daily life, one might say.
And in the present day, Beckham noted in an Instagram post that music played a vital role in his childhood, as well as daily outings with his own family.
In ways both big-picture and more intricate, the audiomaker said the partnership makes crystal-clear sense.
“David’s refined taste meets Bowers & Wilkins’ unwavering pursuit of perfection to create an extraordinary alliance of style and sound,” the British audio brand said.
In the campaign, Beckham sports the luxe Bowers & Wilkins Px8 wireless headphones, billed by the audio innovators as the “ultimate combination of exceptional performance, premium materials, intelligent technology, and smart features.”
“It’s always important to find time for yourself. My headphones give me a rare moment to relax,” Beckham told Bowers & Wilkins.
Complete with noise cancellation technology and a handsome range of custom builds for added style points, the Px8, like Beckham’s famed sporting career, is a beacon of taste, longevity and performance. Stay tuned to Bowers & Wilkins for new future avenues with David Beckham as the elegant face of the brand.