Ray-Ban & Meta Enlist Maluma, Coi Leray, Erykah Badu and Coco Gauff To Hype A.I.-Enhanced Smart Glasses
The high-tech glasses allow users to take 12MP photos, 1040p videos, make phone calls and utilize AI, all without having to fumble with phone screens.
Ray-Ban and Meta have tapped musicians Maluma, Erykah Badu and Coi Leray—along with tennis phenom Coco Gauff—to build buzz for their second-generation smart glasses.
The new Ray-Ban | Meta smart glasses collection is aimed to deliver “a new, hands-free way for you to capture, share, and livestream to the world around you, letting you connect without distraction,” said the brands in a joint statement.
The high-tech glasses allow users to take 12MP photos, 1040p videos, make phone calls and utilize AI, all without having to fumble with phone screens.
Ray-Ban I Meta dropped a video showcasing Maluma using the innovative specs before a recent concert at Madison Square Garden, in which the megastar Colombian singer, rapper and actor shared POV video of his show while performing onstage:
The celeb-studded campaign is currently live on Ray-Ban and Meta’s social channels and available now on Ray-Ban.com starting at $299 per pair.
In other Ray-Ban news, the eyewear giant launched Scuderia Ferrari Las Vegas Ltd. Sunglasses to celebrate the Italian automaker in the wake of Formula One’s recent Las Vegas Grand Prix.
Read This Next
