TUMI Tees Up First-Ever Golf Collection
The official luggage brand of the PGA Tour is taking a swing at luxe golf gear.
These days, what you carry in your bag, be it a treasured putter or a set ‘of A.I.-designed golf clubs, boasts more innovation and style points than ever: In your quest for a lower score, shouldn’t the rest of your set-up follow suit? Heritage luggage brand TUMI feels that way, and they’ve just launched a new set of golf gear that’s as stylish on the 19th hole as it is on the first tee.
The TUMI golf collection builds off TUMI’s expanding brand focus, which includes a 2023 collaboration with F1 driver Lando Norris on a Formula One luggage line. And the travel brand is swinging even bigger this time off the tee, as they’re now the official luggage of the PGA and LPGA tours.
For the brand, it’s a natural evolution with functionality at its core, said TUMI Creative Director Victor Sanz.
“With each new collection, we want to make sure we’re evolving to meet the needs and interests of our consumers, many of whom are competitive and leisure athletes, Sanz tells us. “Golf makes so much sense for TUMI as a brand, which is why we really wanted to do right by our consumers and create a comprehensive collection that will help them perform both on and off the course.”
Fittingly, TUMI has spared no expense in offering a luxe, full line designed to take golfers from the runway to the driving range to the links, from standing bags to golf cart bags, club covers, duffel bags and tote bags. And the offering is about more than just utility, Sanz said, although plentiful features are highly functional.
“We put so much time and attention into thinking about what our consumers really want on the course, and how we can go the extra mile, Sanz says. “Each item in the assortment delivers strength and hyper-functionality, fueling peak performance for golf players and enthusiasts alike.”
“All golfers, whether casual or professional, will benefit from having access to TUMI’s unique products and style as it officially enters the golf space,” adds Brian Oliver, the PGA TOUR’s Executive Vice
President, Corporate Partnerships.
At the core of the offering is TUMI’s “signature durability, high-performance materials, and innovative design,” the company noted, and pieces like its golf bags (arguably the star of the collection) feature next-level details like USB-C charging ports.
The large-scale bags can even be customized with monogrammable patches for the ultimate personalized touch.
There are even additional accessories like tee pouches and totes, with prices for the larger bags running from $795 to $1,595 and accessory offerings ranging in price from $125 to $650.
Given the time and care put into curating the perfect lineup of clubs for every shot and every hole, TUMI’s newest offering is a luxe way to put even more thought into your game. Shop now online at TUMi, and look for this luxe golf gear coming to a course near you soon.
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