Snapchat to Release $130 Video Glasses, ‘Spectacles’

The company will also rebrand as 'Snap, Inc.'

https://www.youtube.com/watch?v=XqkOFLBSJR8

When Google came out with its $1500 Glass there was plenty of hype, but for a variety of reasons the smart, Android-powered eye gear never took off. Regardless of Google’s failure, Snapchat—which has also rebranded to Snap, Inc.—seems ready to try its hand at conquering this tricky segment of the wearables market with Spectacles.

Spectacles have an immediate advantage in looking like actual sunglasses, not some kind of medical device, as well as being much less expensive. When Snap finally puts its product on the market, Spectacles will sell for a reasonable $130. 

The Verge broke down what’s known about Snap’s product, and here are some of the key details:

We won’t know just how big a gamble this product truly is for Snapchat until it’s on the shelves. Hopefully—for Snap’s sake—it won’t go the way of Glass or the strange Twitter-only device from the mid-00s, Peek.

Whatever the case, it’s a fascinating double-down on Snapchat’s current standing as social media site of the moment. Anything could happen.

h/t The Verge

Exit mobile version