Seth Rogen Launches Recreational Weed Brand With ‘Pineapple Express’ Writer Evan Goldberg
“Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis.”
Seth Rogen and Evan Goldberg have created a recreational marijuana brand rooted in their “first-hand experience” with the psychoactive plant.
Under global cannabis and hemp company Canopy Growth, the longtime movie collaborators launched Houseplant, a Canada-based producer and distributor of flower, softgel, and pre-rolled weed products.
“Houseplant is a passion we’ve brought to life through drive and dedication,” Rogen said in a press release.
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“Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis.”
“We are so proud to be launching in Canada, our home,” added Goldberg.
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The news was accompanied two retro “educational videos” narrated by Rogen and posted to Houseplant’s official Instagram page. Each addresses the effects of different strains and portion control, respectively.
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Houseplant will release three strains over the coming months: Houseplant Sativa, Houseplant Hybrid, and Houseplant Indica. The former will be available in early April through retailers and online in British Columbia.
Feel free to spark up a cross joint in honor of the Pineapple Express star’s new venture.
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