How Gilad Krein Went From Digital Marketer To Venture Capitalist
Krein offers practical advice to help burgeoning entrepreneurs.
Members of the Maxim editorial staff were not involved in the creation of this content.
The rapid-fire changes in the world of tech demand a certain kind of agility across all sectors intertwined with it, and this is certainly the case with digital marketing. Gilad Krein has demonstrated his acumen not only in the world of digital marketing but also in his ability to grow and expand right alongside technology itself.
Krein’s journey from digital marketer to thought leader and investor is a valuable case study of how his passion transformed not just his own life but the lives of those around him, too. The path from digital marketing to entrepreneur and investor was far from easy, as marketing is an intensely competitive field that required Krein to work tirelessly for success without becoming unbalanced by it.
Even so, he persisted, turning insight into action, providing financial support and mentorship to those who showed the same drive and potential. He is now the founder of Era of Nature, a well-known skincare brand dedicated to crafting products made entirely from raw, natural ingredients. Their philosophy centers on harnessing nature’s power to nourish and rejuvenate skin and hair, ensuring all formulations remain free from artificial chemicals.
Digital Marketing And The Power Of Data-Driven Storytelling
Getting his start in digital marketing, Krein found himself “driven by a deep fascination with how technology was revolutionizing the way people connect and businesses grow.” Using this people-centered approach, he fused storytelling with data-driven strategies and became passionate about how he could help his clients identify trends and areas for scalable growth. These keen insights he found would later serve him well in selecting investments and mentoring others who shared his vision.
Empowering Entrepreneurs Through Mentorship
The transition from entrepreneur to investor in venture capital (VC) was an organic progression. Having had his own experiences with the world of VC led Krein to want to give back by empowering new founders with his experience and resources. In a sector frequently characterized by a “cutthroat” approach, Krein opted to provide mentorship to up-and-coming entrepreneurs, offering his perspectives as someone who has truly been in their shoes. This approach has yielded tangible results, as Krein has fostered considerable business growth and opportunities throughout Europe and the UAE.
A Hands-On Approach
This innovative, hands-on approach to empowering startups has led Krein down a truly unique and exciting pathway. Notably, Krein’s investment in the Ant Middleton SAS Franchise demonstrates his dedication to innovation and driving business growth in the Middle East. To continue fostering this growth, Krein has assembled a core team of advisors to work directly with his investments, partnering with them and providing them with strategic guidance. This approach allows the entrepreneur to impart the knowledge he has from a considerable well of experience, focusing on “making people grow and get a sprint start that (he) never had.” By sharing his journey, Krein offers these founders practical, no-nonsense advice, encouraging them to develop resilience as they work through the challenges of entrepreneurship. From his background in data-driven storytelling in marketing, he emphasizes the importance of incorporating that data and adapting accordingly.
Leaving A Lasting Legacy
In this approach to mentorship, Krein offers investors a pathway for transitioning from scaling a business to turning outwardly and empowering others. By investing not only funds but also his time and expertise, Krein demonstrates his commitment to new founders in the business world. Moreover, as he continues his journey, he is consistently blazing a trail for digital marketers across the globe, new startups and aspiring entrepreneurs, all while showing how other seasoned entrepreneurs can give back to create a lasting legacy.