Mercedes Is Launching a Luxury Car Subscription Service
Sample a variety of their sweetest rides.
Wouldn’t it be great if you could switch out your car every few weeks? And wouldn’t it be even better if each new ride was a brand new, top-of-the-line Mercedes? Then pay attention.
The German luxury carmaker has just announced that the Mercedes-Benz Collection, a subscription service that gives customers access to a variety of cars for a monthly fee, will be launching in June starting in Nashville and Philadelphia.
Pretty sweet, right? Digital Trends has more info.
The Mercedes announcement did not offer any details on pricing, but did say that “multiple subscription tiers” will be available in each location, with a “broad array of Mercedes-Benz offerings including SUV, sedan, coupe, cabriolet, roadster, and wagon models,” as well as high-performance AMG models.
Customers will order cars though an app. Mercedes staff will deliver them at a location and time of the customers’ choosing. This will all be covered by a single monthly fee that bundles maintenance, insurance, and 24/7 roadside assistance, as well as unlimited mileage. Services like this offer drivers the flexibility to have a car when they need one, without having to deal with the hassles of ownership.
Not a bad deal, considering rides like the Mercedes-AMG GT could be up for grabs.
Digital Trends also notes that rivals Cadillac, Porsche, and Audi already offer their own subscription services, and BMW has one in the works.
Clearly, it’s a huge trend for luxury car makers, dealerships be damned.
We might hold off, however, until the Mercedes Maybach 6 Cabriolet concept actually hits the streets… although it’s difficult to imagine ever giving this thing up.
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