Kanye West is a polarizing figure. From announcing presidential runs during awards shows to trolling the world into believing he had a new Rolling Stone cover, nothing is beyond the grasp of Kanye West. Except for a successful bid as a fashion designer.
Though he’s been at it for years, West’s attempts at being a standalone apparel designer has been constantly panned by major critics. While the sales of his one-off collaborations and sneakers are fine, his apparel doesn’t do so well due to lack of quality and unattainable price points. According to Ye though, his latest venture has fared a hell of a lot better.
On Friday, he launched a two-day pop-up shop in New York City hocking merchandise from his latest New York Fashion Week event in February. Centered around his album The Life of Pablo, the artist hoped to fetch $35 for screen-printed t-shirts, $95 for hoodies and $350 for bomber jackets. The shop opened to lines down the block, with some people camping out overnight for a chance to score those goods.
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The Pablo pop up was almost a pop up of influence.
— KANYE WEST (@kanyewest) March 22, 2016
Apparently, it was so successful Ye sold a whopping $1 million worth of merchandise. That’s a hell of a figure with little to substantiate it except West’s Twitter account. If accurate though, maybe this is the new direction he should go in.
but there is no other brand that could sell 1 million dollars of clothing in 2 days from 1 location!!!
— KANYE WEST (@kanyewest) March 22, 2016
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If you’re hoping to get a piece of the action, try your luck on eBay where some of the pieces are going for up to six times their original price. As we’ve always said: the obsessive Yeezy fan gets the deal.