Louis Vuitton Revamps Classic ‘Millionaire’ Sunglasses
Celebrating two decades of the stylish designer shades.
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Good (or perhaps, great) taste transcends decades and indeed, trends: For the 20th anniversary of its Millionaire Sunglasses, luxury fashion house Louis Vuitton has revamped the style under the guidance of its men’s creative director, Pharrell Williams.
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The pop superstar assuredly has an eye for style, be it his take on classically cool Rebook sneakers, an otherworldly Richard Mille watch collaboration or a revamped reboot of some stunning shades. Two models bring the Millionaire shades back to life in a way that only Pharrell can, with 1.0 and 3.0 editions available.
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Both bold frames are a new take on the timeless aviator style, with the 1.0 boasting a straight brow design and instantly recognizable LV embossed detailing. Color options include a handsome chocolate tortoise take, as well as a sharp black offering (Pharrell no doubt approves of both designs).
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The 3.0 model gets even more luxurious, if such a proposition is possible with Louis Vuitton sunglasses: Carbon fiber construction lends a lightweight, deft and durable touch. The material itself is normally found in luxury automobiles (assuredly another Pharrell-inspired touch).
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That each model features a bold brow and oversized lens, plus iconic Louis Vuitton branding, is a nod to both trends and the timeless nature of the shades themselves, not unlike Pharrell’s own style. Each frame comes with a price tag to match: The 3.0 Millionaires Sunglasses retail for $2,100, while the 1.0 model will set you back $780. For a fresh take on a legendary set of frames that might not see another update for two decades, it seems like a fair price to pay.