Rita Ora’s latest Primark collection cranks up the volume with a music festival-inspired style drop.
The pop star, whose bass-thumping cover of Fatboy Slim’s “Praise You” recently topped Billboard’s U.S. Dance chart, curated several concert staples for her fourth collection with the Irish fashion brand.
Inspired by boho-chic looks, the massive 163-piece lineup includes a white broderie mini skirt and dainty camisole; a black embroidered floral vest and black lace miniskirt; a denim miniskirt; bandeau midi dress stitched from chiffon fabric; tiered maxi skirts; and accessories like headpieces, belts, belly chains, beaded phone cases, gold and silver jewelry, and shoulder/crossbody bags.
What’s more, affordable prices ensure fans can buy multiple garments guilt-free and layer them at will.
“Jewelry is such an easy and effective way to elevate an outfit, and so we made jewelry a real staple of this collection, with the silver headpiece being one of my favorite items,” Ora said.
“Denim has been a been a style staple throughout our collections, and it’s always been a personal favorite of mine, with this collection including shorts and skirts across a variety of lengths. I can’t wait to see how people will style this range, and hope they love it as much as I do.”
Browse the full Rita Ora x Primark range online.