Serta Debuts Bed-Inspired Sneaker That’s ‘A Mattress For Your Feet’
Let’s hope it doesn’t put your feet to sleep.
Here’s an unlikely style collaboration we didn’t see coming: Venerable mattress brand Serta has teamed up with hip-hop mainstay DJ Clark Kent for sneakers that are being billed as “a mattress for your feet.”
Serta’s limited edition iC1 kicks uses the company’s patented iComfort by Serta mattress tech and is constructed from Max Cold Fabric made from high-performance fibers for an instant cool-to-the-touch sensation. The bed brand’s first footwear collab also features a foam insole that mimics a Serta mattress.
“When I was approached by Serta, I was humbled and honored but also very intrigued. It’s not often a mattress company wants to create a shoe, but I was up for the challenge,” DJ Clark Kent said in a statement.
“When creating the shoe, I used all premium materials including croc, lizard and ostrich embossed leather mixed with the Serta mattress components and cooling foam. Before this project, I had never thought to put mattress material in a shoe, but it makes sense to bring the comfort and cooling of the iComfort by Serta mattress to the sneaker community.” “
Each sneaker is numbered and includes a mattress tag with special collection details. The iC1 sneaker is unisex and will retail for $99. The sleepy shoes are now available for pre-order online, and will be sold at Urban Necessities retail locations in New York City and Las Vegas starting December 10.
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