You’ve heard of “bootcut jeans,” but Levi’s just rolled out the sneaker-cut.
The denim giant this month debuted a new style, Hi-Ball Roll Jeans, that are designed to flex your sneaker game.
Its ripped and faded look is inspired by 1970s streetwear culture, which better compliments sneakers than, say, your workaday 501 fit jeans.
A pair comes cropped at the legs and arrive with a two-inch pre-rolled cuff, a design Levi’s describes in a blog post as “the perfect canvas for showing off your favorite shoes.”
Levi’s was wise to unveil these now, as the global sneaker market, now valued at $19.6 billion, continues to boom.
With the denim market at $92.9 billion, Levi’s has got a hold on two hot commodities.
Shop the new Hi-Ball Roll Jeans now for $89.50. Just make sure your sneaker game is on point.