Tag Heuer Carrera & Porsche 963 Create Limited Edition Chronograph
Inspired by the legendary Porsche race car.
There’s an almost continuous synergy between the race track and Tag Heuer watches, and certainly, the same can be said for the synergy between Porsche and Tag Heuer. The lineage runs deep, from the Tag Heuer Monaco to the latest edition of Tag’s Carrera.
The new Tag Heuer Carrera Chronograph x Porsche 963 is far from the first time Tag Heuer and Porsche have teamed up on a watch, but it’s among the more exclusive, stylish and visually appealing.
It also nods to an intertwined legacy stretching back seven decades, to when Porsche gave the “Carrera” moniker to its most powerful engine variants following a 1954 win at the infamously dangerous Carrera Panamericana race.
That bond was further deepened by the advent of Jack Heuer’s 1963 “Carrera” watch. And the Porsche 963 cements that shared heritage seemingly in stone (or at least, in blazing-hot racetrack asphalt), billed as the “pinnacle of Porsche’s engineering expertise.”
To showcase the watch in its real-world, on-track environment, Tag Heuer tapped brand ambassador, actor and race car driver Patrick Dempsey.
Taken altogether, it makes for a striking story and an even more stunning watch, one fit for the track and beyond.
That inspiration holds especially true when one considers intricate details like its four SuperLuminova sub-dial blocks, inspired by the LED light display on the Porsche 911.
The skeleton dial boasts tubular design elements in a nod to Porsche’s racing car chassis, while a forged carbon bezel exudes lightweight performance and a distinct, sleek durability.
The Tag Heuer Carrera Chronograph already received an update earlier this year during LVMH Watch Week (in the form of a deep green dial), and this “collector’s must-have” speeds the silhouette forward in impressive, muscular fashion.
White, red and black design details dot the watch, a further homage to the shared history between Tag Heuer and Porsche, while a luminescent Porsche logo appears on the bezel.
The race-ready rubber strap even takes its cues from NACA-style low-drag air inlets found on Porsche race cars. And befitting another chapter in a historic collaboration, it’s a watch that will only show up on the wrists of a select lucky few: Only 963 individually numbered units are available through Tag Heuer, and at a price tag of about $10,000.
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