Tag Heuer Gets Deep With New Aquaracer Dive Watches
Luxuriously rugged.
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There’s a unique synergy one can unlock when moving seamlessly from land to sea, from time zone to time zone, when wearing the right watch. Tag Heuer watches, with their famed blend of luxurious style and travel-ready functionality, live up to that ethos — an ethos that now includes two new Tag Heuer Aquaracer models.
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The Tag Heuer Aquaracer Professional 300 Date and the Tag Heuer Aquaracer Professional 300 GMT offer a sort of “pick your poison” approach, as the watchmaker notes its diving timepieces are “the quintessential watch for explorers of the deep and the high.”
Both boast a luminescent finish for maximum visibility when scouring the depths of the ocean, while the GMT features a bidirectional rotating bezel, the better to track time across the globe.
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The watchmaker is hardly content to rest on its laurels: Vaunted models like the Tag Heuer Carrera often offer a sleek and road-ready take on timekeeping, and yet, the Tag Heuer Aquaracer has a heritage of durable, tough luxury.
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The latest GMT edition of the Aquaracer features intricate details like a reimagined crown and a vivid, wavy blue dial, not to mention an instantly noticeable 6-o’clock date window.
Tag Heuer bills the timepiece (on a go-anywhere stainless steel bracelet) as a “versatile and robust model designed for the modern explorer,” and of the dial, the watchmaker notes its color is “a subtle nod to the ocean’s mysteries.”
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The Aquaracer Professional 300 Date was retooled by Tag Heuer down to the last detail, starting with its case size (now a more manageable 42mm, compared to 43mm). More importantly, its crown and bezel are now more ergonomic, while an updated minute track and more distinct hour hand deliver greater legibility.
Available in black, blue or green, color options for the Professional 300 Date are a “tribute to the mesmerizing depths of the ocean and its variant shades,” while the GMT’s colorways capture the sky, land and ocean.
Each watch is hardly just a prudent move in matters of style: These timepieces, like much of the Tag Heuer line, are built to go the distance, particularly the ever-useful GMT model that comes complete with dive-ready utility.
It’s helpful that the latest additions to the Tag Heuer Aquaracer lineup are accessibly priced, starting at $3,600.
They’re so accessibly priced, in fact, that some models have sold out online already, and if Tag Heuer continues tinkering with tried-and-true models to great success, this tool watch could be harder to come by than expected.