This Timex and Patta ‘Time is Money’ Watch Is All About The Benjamins

Timex’s latest limited edition collab features currency symbols for the dollar, Euro, pound, and yen instead of numbers.

Steve Huff

Oct 8, 2019

Sure, Timex is an all-American watchmaker we all know and love. But lately, the brand has been killing it with new products and partnerships that are anything but business as usual, spanning from the brand’s popular Todd Snyder collabs to the limited edition Q Timex reissue. For its latest limited-edition release, Timex partnered with Amsterdam-based fashion label Patta for the new “Time is Money” watch—a timepiece that’s tough and practical and cool and artistic in equal measure.

What value do we put on money? What value do we put on time? 💸 Dropping today in https://t.co/kiuEmKUc1a, meet our latest Co_Lab with @patta_nl.

Tap to shop.#timex #collab #patta #timeismoney pic.twitter.com/MMsSXS9VHC

— Timex (@timex) October 4, 2019

The Patta piece bears a black dial and white Patta logo as well as Timex’s practical and popular Indiglo capability. It has a sturdy and comfortable grosgrain NATO-style strap, is water-resistant to 50 meters and is packed into a stainless steel casing. It comes in a black colorway, so it goes with damn near anything, and at the 9, 12, 3, and 6 positions it has currency symbols instead of numbers—the Euro, dollar, pound, and yen.

If this is your jam you can pick up a “Time is Money” watch at any of the European Patta stores found in London, Milan, and Amsterdam. It’s also available for purchase online on Patta’s and Timex’s websites. (Though Patta’s page is down as of Oct 8, 2019.)

The “Time is Money” comes with a special co-branded Patta and Timex bandana and retails for just $130.