Todd Snyder x Timex Launch ‘Liquor Store’ Automatic Watch

Yet another affordable eye-catcher.

Menswear designer Todd Snyder continues his long-running collaboration with Timex with a new, midcentury modern-inspired automatic watch. 

The Todd Snyder x Timex Liquor Store in Olive is inspired by Snyder’s downtown NYC shop with “Liquor Store” signage that previously housed the city’s best-curated J. Crew store before Snyder took over. 

The 38mm stainless steel watch channels Snyder’s tasteful and subdued style, with a 21 jewel Japanese automatic movement, a matte ecru dial set with gold-tone hands and markers, a leather-backed fabric strap in olive green, and a windowed, mineral glass caseback, just for fun.

Designed to go with light-colored spring and summer ensembles, you can preorder the Todd Snyder x Timex Liquor Store watch here for $249. It’s expected to ship by May 20.