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Sotheby's "The GOAT Collection" of Brady’s luxury watches and game-worn memorabilia fetched $9 million.

The future Ferrari racer's latest limited-edition chronograph marks his most exclusive—and expensive—IWC collab yet.

Featuring gold-plated rotor in the form of a majestic dragon visible through the sapphire glass case back.

This $9,000 stunner was an appropriately bold timekeeping companion during a recent Lamborghini road trip.