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Sotheby's "The GOAT Collection" of Brady’s luxury watches and game-worn memorabilia fetched $9 million.
Touchdown Tom's timepieces include six-figure models like the Audemars Piguet Royal Oak and Patek Philippe Nautilus.
A "McQueen Monaco" previously set the record for the most expensive Heuer watch ever sold at auction.
The first bottle of this exquisite 70-year-old expression already sold at auction for more than $100,000.