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Jack Daniel's Old No. 7 inspired Indian’s badass limited edition bike, which was made with whiskey-infused paint.
Seventh-generation Master Distiller Fred Noe's latest 61.2 % ABV bourbon is a sentimental tribute to his dad.
McGregor hyped his Apple-flavored whiskey after the UFC announced his long-awaited return to the Octagon vs. Michael Chandler.