A Pillow Company Got 36 Models Together to Shoot the Epic Calendar of a Lifetime

Happy New Year, indeed.

Maxim Staff

Jan 8, 2016

Everyone have a safe, enjoyable and Happy New Year! Tag friends who will do this to ring in 2016. 👌🏻🎉 #smilepillows

A photo posted by SMILE PILLOWS (@smilepillows) on Dec 31, 2015 at 3:42pm PST

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One of our favorite parts of New Year’s Eve is welcoming a new bevy of beautiful women into our lives via a brand new calendar. There’s the always-classy Pirelli calendar, Abigail Ratchford’s sultry pin-up portfolio, Love magazine’s scintillating video advent calendar — even that weird erotic carp calendar has its charm. Sure, we don’t schedule our events on paper anymore, but there’s nothing that softens the swift passage of time and the inevitability of death more than vivid photographs of beautiful women.

It’s with a sense of strange surprise, then, that 2016’s most saucy calendar doesn’t come from a fashion brand or a magazine, but a pillow company.

#SmilePillows Photoshoot Roll Call: @paigehathaway @anacheri @saraunderwood @arikasato @abigailratchford @chantelzales @khloe @swedishkiller_xoxo @missdollycastro @sarahstage @emilysears @gemmaleefarrell @jennajenovich @charmkillings @queenpee @alana.camposs @tamradae @jenafrumes @melissamolinaro @caseylovesfitness @jessicacribbon @viviankindle @mabelynncapeluj @caitlin__oconnor @justene_j @kaylaraereid @jen_mateo @realmelissariso @tarabooher @dawnjaro @erikamedina @msmelodyrae @nedi_nazari @ericagrisby @lisadillon @JenniferIreneOfficial

A photo posted by SMILE PILLOWS (@smilepillows) on Dec 7, 2015 at 8:02pm PST

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Tag your friends 🤗

A video posted by SMILE PILLOWS (@smilepillows) on Jan 2, 2016 at 5:41pm PST

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20k Followers! 🙌🏻🙌🏻 Here's an exclusive pic – tag your fav!! #smilepillows

A photo posted by SMILE PILLOWS (@smilepillows) on Dec 20, 2015 at 7:26am PST

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In a brilliant viral marketing maneuver, pillow company Smile Pillows (lol) assembled 36 of the most popular models on Instagram for one massive, playful photo shoot. After all, a pillow company needs to have pillow fights, right?

Check out Smile Pillows’ Instagram for more sizzling photos and videos from the company’s calendar shoot:

@mabelynncapeluj @ericagrisby & @kaylaraereid for #smilepillows 📷 @stevebitanga

A photo posted by SMILE PILLOWS (@smilepillows) on Dec 27, 2015 at 5:57pm PST

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@nedi_nazari @jen_mateo @chantelzales for #smilepillows

A photo posted by SMILE PILLOWS (@smilepillows) on Jan 3, 2016 at 3:33pm PST

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#BTS shooting for March. #smilepillows 2016 Calendar

A photo posted by SMILE PILLOWS (@smilepillows) on Dec 24, 2015 at 10:36am PST

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@mabelynncapeluj & @khloe on @uscooters at #smilepillows shoot

A photo posted by SMILE PILLOWS (@smilepillows) on Jan 5, 2016 at 1:35pm PST

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#BTS #smilepillows with @realmelissariso @paigehathaway & @melissamolinaro 👙@lelapearceswimwear

A photo posted by SMILE PILLOWS (@smilepillows) on Dec 22, 2015 at 5:12pm PST

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#BTS video 🎥 @delapazfocus #smilepillows shoot – tag 3 people if u want to come to the next one.

A video posted by SMILE PILLOWS (@smilepillows) on Dec 24, 2015 at 1:45pm PST

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Want one for your workbench? You can learn more about how to order one here.

h/t Playboy