Emily Ratajkowski Has a New Bikini Line, And the Best Part Is She’s Modeling All of Them
These shots are straight fire.
![emily-ratajkowski-swim-13](https://www.maxim.com/cdn-cgi/image/quality=80,format=auto,onerror=redirect,metadata=none/wp-content/uploads/2021/05/emily-ratajkowski-swim-13.png?resize=788,444)
![emily-ratajkowski-swim-13](https://www.maxim.com/wp-content/uploads/2021/05/emily-ratajkowski-swim-13.png)
Emily Ratajkowski is putting her mastery of wearing bikinis to good (cash-grabbing) use.
The enterprising model has started up her own swimwear line, Inamorata, that is replete with the retro styles, high-cut silhouettes and versatility of those shown in her sizzling Instagram account.
![emily-ratajkowski-swim-14](https://www.maxim.com/wp-content/uploads/2021/05/emily-ratajkowski-swim-14.png)
![emily-ratajkowski-swim-11](https://www.maxim.com/wp-content/uploads/2021/05/emily-ratajkowski-swim-11.png)
And when you look this great in a bikini, you might as well star in the first campaign for your own line…
![emily-ratajkowski-swim-6](https://www.maxim.com/wp-content/uploads/2021/05/emily-ratajkowski-swim-6.png)
![emily-ratajkowski-swim-1](https://www.maxim.com/wp-content/uploads/2021/05/emily-ratajkowski-swim-1.png)
Ratajkowski works all her six new bathing suits—three bikinis and three one pieces—to the hilt. There are polka dots, leopard spots and bow embellishments… oh my!
![emily-ratajkowski-swim-12](https://www.maxim.com/wp-content/uploads/2021/05/emily-ratajkowski-swim-12.png)
![emily-ratajkowski-swim-18](https://www.maxim.com/wp-content/uploads/2021/05/emily-ratajkowski-swim-18.png)
The secret of her design success is all in the waist, rather than up top.
![emily-ratajkowski-swim-15](https://www.maxim.com/wp-content/uploads/2021/05/emily-ratajkowski-swim-15.png)
![emily-ratajkowski-swim-8](https://www.maxim.com/wp-content/uploads/2021/05/emily-ratajkowski-swim-8.png)
“My waist, and for women in general, that is the thing that you want to accentuate the most, and sometimes it can be really hard,” Ratajkowski told Vogue.
![emily-ratajkowski-swim-17](https://www.maxim.com/wp-content/uploads/2021/05/emily-ratajkowski-swim-17.png)
![emily-ratajkowski-swim-2](https://www.maxim.com/wp-content/uploads/2021/05/emily-ratajkowski-swim-2.png)
It’s just a way of life for the California beach babe.
![emily-ratajkowski-swim-5](https://www.maxim.com/wp-content/uploads/2021/05/emily-ratajkowski-swim-5.png)
![emily-ratajkowski-swim-4](https://www.maxim.com/wp-content/uploads/2021/05/emily-ratajkowski-swim-4.png)
“I grew up in San Diego, and I basically wore a bathing suit every day on the beach,” she said. “When I was 16, sometimes I would literally wake up, not put on any clothes, and I’d put on a bathing suit and get coffees and burritos for the day.”
![emily-ratajkowski-swim-9](https://www.maxim.com/wp-content/uploads/2021/05/emily-ratajkowski-swim-9.png)
![emily-ratajkowski-swim-10](https://www.maxim.com/wp-content/uploads/2021/05/emily-ratajkowski-swim-10.png)
![emily-ratajkowski-swim-3](https://www.maxim.com/wp-content/uploads/2021/05/emily-ratajkowski-swim-3.png)
It looks like old habits die hard…
https://www.instagram.com/p/BbcRJuvF3ykhttps://www.instagram.com/p/BbP8sPAl91yhttps://www.instagram.com/p/BZ85sl8FqM-https://www.instagram.com/p/BaBofmFl0-I
Check out Inamorataswim.com for more killer beach babe looks.