Irina Shayk Just Freed the Nipple in a New Ad Campaign

We’re here for it.

Maxim Staff

Jan 21, 2016

Irina Shayk knows just how to get our attention.

The Russian beauty and former Maxim cover girl bared (almost) all for a new ad campaign for Givenchy Jeans. The sultry shoot, shot in a tasteful black and white, features Shayk stripping down with male model Chris Moore and donning some stylish Givenchy denim.

Shayk shared photos and an introductory video video from the new campaign on her Instagram account Wednesday — and if you look closely at the first photo, you might see a little surprise:

#Ggirls do it better!!😂😉 #givenchyjeans #gang #family @riccardotisci17

A photo posted by irinashayk (@irinashayk) on Jan 20, 2016 at 5:57pm PST

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Obsessed with @irinashayk and @moorechrisplz in #Givenchy Jeans by @riccardotisci17 shot by @luigiandiango. #Love #Family #Gang #GivenchyJeans #est1952 #Details Style by @carineroitfeld Art direction by @studio191ny

A photo posted by GIVENCHY (@givenchyofficial) on Jan 20, 2016 at 11:46am PST

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And here we go.. New year, new ads for @givenchyofficial 😍🎉 With the one and only @riccardotisci17 – Denim Take 2❤️❤️ #Love #GGirl #Family #est1952 #givenchyjeans

A photo posted by irinashayk (@irinashayk) on Jan 20, 2016 at 7:58am PST

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Finally the secret is out!🎥👖✨ My new @givenchyofficial jeans ad.. So happy to finally see it😍😍 Love u @riccardotisci17 thank u for this and for always supporting me❤️ love u to the moon and back!!😘😘 @luigiandiango @carineroitfeld @studio11ny @thelionsny #est1952 #givenchyjeans #love #Ggirl

A video posted by irinashayk (@irinashayk) on Jan 20, 2016 at 7:48am PST

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We could do with more Irina and less of male model Moore in this campaign, but the brunette beauty looks just as gorgeous as always, and we applaud her for taking on Instagram’s fascist nipple policies — even if it doesn’t end up selling any jeans.

h/t High Snobiety